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BFA Membership Status:
Full
Year Established:
1980
Active Franchises:
50
Support Staff:
12
Personal Investment:
£80,017.00
Total Startup Cost:
£227,000.00

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Bang and Olufsen logo

Bang and Olufsen

Being a Bang & Olufsen franchise retailer allows self-motivated, talented people to strike out on their own and enjoy great control of their lives and careers. Bang & Olufsen offers an unmatched opportunity for the right partners to play a part in the continuing success of the world's leading premium audio-visual company. And in doing so to enjoy personal success and prosperity.

Preopening Support

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Comprehensive induction training will be available for both the franchisee and their staff. The training will utilise distance/e-learning (BEOCADeMY) and will also include a trip to the Bang & Olufsen International Head Office in Struer, Denmark. The intensive five week induction program will include both theoretical study and practical experience in a Bang & Olufsen Company outlet, covering:

  • Retail skills and merchandising
  • Management and systems
  • Marketing
  • Selling Skills
  • Product Knowledge

In addition to the induction program, further training will be provided on an ongoing basis, to foster improved sales and marketing techniques and to coincide with new product launches.


 

Who's Ideal for Us

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Like our customers, our franchisees are likely to come from a variety of backgrounds. There are, however, certain qualities, which they all will share.

Bang & Olufsen is very much a marketing-led brand, and our franchisees will benefit from an understanding of sales and marketing techniques. You will need to be self confident, and a good communicator, with the personality required to meet the needs of demanding customers. You will be practical, enthusiastic, keen and able to demonstrate the benefits of the Bang & Olufsen brand. And above all, you will have an overwhelming desire to succeed.

Obviously, not everyone meets those stringent criteria, and so we operate a policy of identifying suitable candidates early in the process, safeguarding the quality of our network and the future of your business. We want to exceed people's expectations, and so should you!

We are confident that franchising represents the way forward for Bang & Olufsen. And if you are the type of person who is willing to work at forging a successful partnership, then the potential rewards - both financially and personal - are almost unlimited.

 

Territories/Locations

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What you need first for you to achieve success with your shop, is to find the right location. Therefore, the first stage in the development of a successful franchise will be a full territory evaluation. Using the latest computer systems and available research and profiling data, Bang & Olufsen will provide a full demographic analysis of potential territories, enabling comparisons to be made with the known Bang & Olufsen customer profile.

From the very start, franchisees will be given every assistance in business planning, setting a firm foundation for future success. Franchisees will also be eligible for specially negotiated funding from the major clearing banks.

Site selection, property negotiation, shop design and merchandising are included as part of the franchising package.

 

Your Investment

  • Opening stock / Working capital
- Purchase of display and back-up stock. General working capital. - £95,000 - Purchase of display and back-up stock. General working capital. - £95,000

  • Shopfitting - Installation costs/contractors. An allowance for fitting the shop; decor, carpets, and flooring. Security systems, air-conditioning, fixtures and fittings. - £100,000

  • Franchise Package Fee - Market research and territory evaluation. Property search and survey. 5 weeks training in UK and Denmark for two people. Training and operations manuals. Intensive opening support.- £12,000

  • Marketing Launch Fee - Promotional launch package. Bang & Olufsen profiled customer base for direct marketing purposes. Opening event, Public relations support. Launch programme defined by retailer and Bang & Olufsen. - £8,000

  • Legal and Bank costs - Lease negotiations. Bank charges. - £4,000

  • Travel and Accommodation
- Subsistance expenses for the initial training period for two people.- £2,000 - Subsistance expenses for the initial training period for two people.- £2,000

  • Computer System - Cost of hardware and bespoke software package - £6,000

*Franchise Fee - The leasing of the right to operate a Bang & Olufsen Franchise and the use of trademarks and know-how.- £NIL

  • Total Investment - £227,000

VAT - Reclaimable on first VAT return. Estimated to be sufficient to cover additional working capital. - £39,725

  • Total Funding Required - £266,725

  • Funding (70% from banks-Subject to Status) - £186,708

  • Minimum Cash Injection by Owner - £80,017

 

Your Reward

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The results figures are for illustrative purposes only and exclude finance charges, depreciation and owners drawings. The retailer performance will be dependent on a number of variables such as the location, cost levels, and sales potential in catchment area. The retailer must develop their own business plan to verify the below financial examples.

If you feel you relate to our core values Joining the Bang & Olufsen franchise business opportunity will enable you to share in the success of a brand leader; to take advantage of the ever growing demand for high quality home entertainment products and to enjoy a level of financial reward that comes from retailing a well established premium product range, an opportunity for success that you will find difficult to match elsewhere.

FINANCE AVAILABLE

We often include opportunities that are above your selected amount of capital as up to 70% borrowings are usually available from banks for those considering investing in a franchise opportunity.




 
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