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BFA Membership Status:
None
Year Established:
2002
Active Franchises:
65
Support Staff:
5
Personal Investment:
£0.00
Total Startup Cost:
£8,950.00

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Belle Casa Ltd logo

Belle Casa Ltd

This is a franchise for people who are self starters - who have the drive and determination to make their business work. People who like to manage their own time and prefer not to work in a 9-5 corporate environment.

Company History

Company History
The original company started from an idea Peter Dalton had in November 1998. He borrowed £250 to order the first 10,000 leaflets and started to distribute these himself in East Northamptonshire. On the very first evening Peter received his first enquiry, and an appointment was duly booked - the business had begun.

A computer record system was established and the business started to rapidly expand. Within weeks the client base had exceeded 50 customers.

Early Expansion

This expansion continued at a phenomenal rate and in order to service the business levels being achieved, it was apparent that offices were required. The original office in Raunds, Northamptonshire was purchased in early 2001 and staff recruited to support the business growth. The client base had by now risen to over 280, thus making it impossible for Peter to continue on his own.

At this stage Peter decided to bring on board a General Manager, who was given responsibility for the appointment / sales conversions, along with admin staff and a leafleting team. By doing so, this amounted to substantial growth in client numbers.

Belle Casa is born

On the advice of our accountants, marketing advisors and consultants, the decision to bring individual accounts into one company was made. This decision was based on the fact that we now had in excess of 750 clients and becoming a Limited Company was deemed essential to drive the business forward.

Belle Casa Limited was formed on 4 March 2001. The directors of Belle Casa Limited are Peter Dalton, Neil Dalton, Simon Dalton, Danny Turner and David Nichs with company secretary Jenny Wilson.

It is Peter's intention to increase the director base by a further 4 from within the franchise partners that will come on board during the next 2 years, thus giving a better overview of what is happening throughout the country. With franchise partners now stretching from Aberdeen to Plymouth, it is imperative that we have an overview of each and every county within the country.

 

Testimonial 1

Testimonial 1
Bob and Wendy Swift
Belle Casa Bournemouth

Since joining Belle Casa in July 2004, Bob an Wendy have made big inroads into the Bournemouth area.

As Bob explains “we have an enormous market which allows us to grow our business on a daily basis. We are delighted in the way things are going and the future is looking very prosperous for us”

Wendy adds, “the call centre is a great asset, it takes away all the pressure of not having to be stuck in one place waiting to book appointments. The diary system that Belle Casa uses is simple and it allows us to concentrate on the main part of the business”

Wendy continues, “ The head office team is excellent, you do not feel that you are being left on your own with no support”


 

Testimonial 2

Testimonial 2
Simon and Sue Silvester
Belle Casa Leicester

Sue and Simon who have now been with us since March 2003 are continuing to show a regular growth in the Leicester area.

“Having now been with Belle Casa since March 2003 we have made good progress in our territory of Leicestershire.

Simon continues, “both sue and I are delighted with the way things are going and we are extremely please that we purchased into Belle Casa. It allows us to control our own destiny without the hassle of having this in someone else’s hands. Sue adds, “our territory is enormous and we have so much untapped business and we both know that we can have a very comfortable lifestyle with Belle Casa”


 

Getting Started

Getting Started
Our commitment to you is not to leave you to your own devices but to be on hand when you need advice. We are here to make your franchise a success. Therefore the following will help you achieve this aim and you will gain more confidence in the day to day running of your business.
Set up your company for you
All postcodes allocated are exclusive to your territory
Full training
No management fees charged for the first 2 months
Your area covered with 10,000 leaflets by a local distribution team
Plus
Ongoing use of our free 0870 number and a centralised booking system for your appointments through our office team.

NO OTHER DOMESTIC CLEANING COMPANY OFFERS YOU ALL THIS !!!

 

Training

You will receive a full training programme that covers everything you will need to know to set up and run your business. This will include :

How to advertise your business
How to target your customers
How to obtain your customers
How to obtain your housekeepers
How to turn enquiries into sales
Administration techniques
Binding legal contracts and insurances

We will show you how to run, organise, and more importantly, be involved with one of the fastest growing franchises that will not break the bank. If you prefer to run this franchise on a part time basis obviously the figures will change, but earning serious money needs your commitment full time. The marketplace is endless and the growth over the next five years will be in an upward trend.

Do not miss out on this chance to be part of the success. We are great believers in the word "kismet" (fate and destiny) - you will probably be thanking us in less than a year for the opportunity we have brought you.

 

Business Growth

Business Growth
By following our principles and planning it should be obtainable to hit not less than 100 clients in your first year. This will gross you £35,100 (the net profit will be in the region of £24,000 on these figures making your client target 8.3 per month). We will show you how this is achieved.

One franchisee who started with us in November 2004 achieved 108 clients by January 2005 averaging 7 new clients per week!! A good rate and an excellent performance, and their projection for the year is 750 clients! But to hit your first 100 clients and reach the target of £35,100 you only need 8.3 clients per month, and we would be very disappointed if only 100 clients had been obtained in your first 12 months.

The system works in that every 100 clients that are signed up and stay with you for a 12 month period will gross you in excess of £35,000

You are probably wondering how much you have to get personally involved with. But the main point is that you will never need to undertake any of the domestic cleaning yourself !!!

We will show and teach you not to get involved in these tasks yourself. You don't have to deal with prospective customers either, as our centralised team will handle these calls and make the necessary appointments for you.

The graph below shows you in £ sterling the amount of money which can be achieved against the number of clients that you sign up. If you take the top monetary value of the chart this equates to signing just 5.7 clients per week.


 

Franchise License

The purchase price is listed below, which you will find is remarkably competitive when compared with other cleaning company franchises in the industry.

Price of Licence

Purchase price of £8,950 plus VAT for the franchise. Management fees are on a sliding scale, turnover based. Included in this setup fee and to get your business started, you will receive from us the following:

25,000 Leaflets
500 Business Cards
200 Business Letter Heads
200 Business Envelopes
100 Compliment Slips
100 Client Contract Forms
500 Housekeeper Registration Forms
100 Housekeeper Receipt Forms
100 Housekeeper Guidlines
Belle Casa Software Package
Plus
Full Training (2 day programme)
All postcodes allocated are exclusive to your territory
A centralised 0870 Number
Your Area Advertised on our Company Website
Ongoing Sales Support
All Appointments made from our Central Office

You will also have your company set up and running by our team of independent accountants. If after the initial meeting which is all part of the package we offer, you wish to use your own accountants then you are completely free to do this.

We hope that you are looking for a full time franchise opportunity. You enter a 5 year contract with us, which is renewable, so that your franchise area is secure for you. This is very much a long term commitment and it is very important that this is the right move for you. Therefore, we have provided you with true and factual projections to help you realise your own potential.

 
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