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Earles Direct logo

Earles Direct

Earles Direct feature their Franchise Van on Dragons Den see below for more details.

The most Advanced Mobile Food / Ice Cream Van combination on the market.
Offering a Unique opportunity to any new Franchisee, remember we are offering
a concept that works in all seasons. Two Businesses for the price of One......


The key to the ‘Earle’s’ business model is simplicity. With no landlords, rent or
staff. It is a business model that removes many of the stressfull arts of owning
a fixed location Deli or Cafe – and the constant hassles!!!!

‘Earle’s’ has been a reputable and established business for over 11 years, with
its Head office / factory based in Crewe, Cheshire. Currently they operate a
fleet of mobile vans covering the North West.Also within the group currently are
4 Café bar and Restaurants all utilising the existing Earle’s Brand.

The development of the exciting "New Range" has taken Two years of Research & Development with trials to perfect the system ready for market.The franchise offers strong branding with proven established business systems & supply lines. With on going support for all franchisees across the UK.


Main purpose

‘Earle’s’ Franchise main purpose is to deliver a unique three-way menu, direct
to the customer. We feel that the ‘Hot & Chilled Deli’ & Ice Cream’ combination
makes this a unique franchise business, which will offer variation and seasonal
menu’s to meet your customers needs.

‘Earle’s’ offers a one-stop shop for franchise development, offering a full range
of superior services including partnerships with franchise lawyers, accountants,
bankers and manual writers.

‘Earle’s’ continuous support to their franchisees, ensures that they are never
alone, which is one of the best benefits that one could hope for in this tough business world. You can easily run this business by your self or with your partner, working from home which of course keeps the overheads down & improving your returns.


Training and support

As you would expect of a company with over 11 successful years trading
experience in the industry, the training is of the highest standard.Earle's
offers a full week's training course to all new franchisees in the
Head office, which will give you the very best start to a new business.

You will receive training in every aspect of the operation from basic EHO
through to all products displayed on the van.Earle's strongly believe
it is essential to get an understanding of the day to day business
operations; the training - like the business itself is very hands on,
and very rewarding.

However, our support does not stop when you start your business, Earle's will offer start up time working directly with the new franchisee to help with any teething problems and ensure that the operation runs smoothly.


The Reasons why this Franchise could work for You.

  • The opportunity to operate your own business.

  • Quality package, with unique ‘Ice Cream’ option.

  • You select your customers, no need to wait for them to come to you.

  • No travelling or commuting to work

  • No employees to manage, ( at this point )

  • Support from a team you can trust.

  • No landlords to negotiate with no high Street rents.

  • Realistic entry costs

  • Low fixed weekly franchise fee.

  • Great lifestyle benefits

  • Superb training, including one to one on the job

  • Two business in One, Mobile Deli & Ice Cream van!!


Who is Ideal for Us

‘Earle’s franchisees come from all walks of life and ages. Some have business
knowledge gained in other sectors, while others have little or no experience in the

There are no stereotypes, What they have in common is a belief and a goal
for an industry that is changes with customer demand. They recognise that with the
support of ‘Earle’s’ franchise brand, the business concept behind them.

Together with their willingness to work at building up their business, they have the
ability to profit from this unique combination.


Michael Lea of Earle’s WINS battle with the DRAGONS on Dragons Den

Michael Lea of Earles Direct stood before the Dragons on the final Dragons' Den showing of the series, last Wednesday evening.

The Earle’s Direct franchise mobile was shown and displayed for all to see. Illustrating how well this new concept in mobile catering really does work.

Mike demonstrated to the Dragons his new concept in mobile catering, delivering a unique three way menu direct to the customer, incorporating the highly successful & very profitable Carpigiani Ice Cream machine. Allowing Franchisees to introduce varied menus which accommodate all seasons. Making this combination an all year and all day mobile catering business.

The multi millionaire Dragons battled in their normal form, arguing and discussing the negatives as well as the positives, but Mike stood his ground and achieved interest and success with Dragon - Peter Jones, making him an offer for the full investment.

Confirmation that this franchise is one to be taken seriously.

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