Ivory Tower Cards
Franchised territories were established throughout the United Kingdom and Eire, servicing independent retail outlets with a vibrant range of greetings cards.
In July 2004 the well respected "Retail Newsagent" magazine identified the Ivory Tower brand of cards as the best selling range in a survey based on 32,000 stores.
Background
The greetings card market is booming: retail sales last year exceeded £1 billion and it's a market that still has plenty of room for growth.Consumers are buying more cards per head per annum than ever before and greetings cards are being sent or given for a wider and wider number of reasons. They may be sent instead of a letter, to say thank you, or wish you luck or bon voyage on your holidays. Teenage girls in particular, use greetings cards to pass as notes amongst their friends and blank cards - where the consumer can write his or her own message inside - are now as popular as more traditional birthday or anniversary cards.
Greetings cards have also proved to be a recession-proof industry. Whilst money may be too tight to allow the purchase of a birthday present, people will still find a pound or so in order to send a card.
Retailers see greetings cards as a low unit price, impulse purchase. Display and design are the most important factors and, if you can catch the shoppers attention with your display, he or she will usually buy one or two cards to keep in reserve at home.
That's why so many independant retailers are eager to display greetings cards in their CTN's, garage forecourt shops, video shops, off licences or grocers. It is an easy and profitable way of increasing the value of a shoppers unit purchase.
Ivory Tower Cards Limited offers you a low cost/high profit opportunity with your first independant retailers already set up to help you benefit from this booming market sector.
The Package
The Ivory Tower Cards Franchise Package entitles you to;An exclusive geographical area of approximately 1 million population in which to expand your business
Your first retail outlets opened and trading for fast cash flow
33,400 greetings cards
100 display units
A comprehensive package of point of sale material and business stationary
Full training and support in running the business
Potential Earnings
The following illustrations show potential earnings based on an average of 50 cards sold per month per outlet.The calculations are for the number of outlets merchandised per day.
This may vary according to location, type of site etc.
20 merchandised days per month are assumed.
10 OUTLETS MERCHANDISED PER DAY
10 x 20 merchandising days = 200 outlets
200 outlets x 50 cards sold per oulet = 10,000 cards per month
10,000 x 56p = £5,600
Less 10,000 x 26p = £2,600
= £3,000 per month
= £36,000 per annum
15 OUTLETS MERCHANDISED PER DAY
15 x 20 merchandising days = 300 outlets
300 outlets x 50 cards sold per oulet = 15,000 cards per month
15,000 x 56p = £8,400
Less 15,000 x 26p = £3,900
= £4,500 per month
= £54,000 per annum
The above illustration is based on the following pricing;
Cost of card to franchisee
(including wrapping and envelopes) 26p
Recommended cost to retailer 56p
Recommended retail price £1.20p
All figures are exclusive of VAT.
In accordance with BFA guidelines, we are obliged to point out that these figures are for illustrative purposes only and cannot be guaranteed by the Franchisor.
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