Oscar Pet Food
We’re a family business that started life making good honest pet food for working dogs and supermarkets. It was a fantastic start with formulations for Sainsbury’s and Linda McCartney. However, we found that customers had little guidance on what to feed their pets. Choosing the right food was a minefield and the level of service seemed non-existent. Getting it right was so important because, just like humans, pets 'are what they eat'. We have always believed that when it comes to nutrition it's too important to settle for second best. In 1993, we took matters into our own hands and the first OSCAR franchise was established. The Complete Pet Care Service was born and since then OSCAR has kept a firm focus on the developments in pet food manufacturing, while devoting time to its growing franchise network.
Experts in Pet Nutrition
We discovered that a local OSCAR Nutritional Advisor is the best person to give friendly, expert advice. Whether the pet is fat or thin, young or old, healthy, has allergies or is generally tearing the place apart, OSCAR can help. Our aim is to make life easier for pet owners across the UK.Repeat Business
OSCAR customers are delighted with our service and remain loyal, often referring friends and family.Be Your Own Boss
Our unique business system continues to build on years of success, offering individuals the freedom to run their own business and benefit from a lifestyle dedicated to working with pets to deliver a happier, healthier and longer life.Free Home Delivery
Convenience defines the unique OSCAR opportunity. Our friendly customer service includes free home delivery, a free meal (sampled in the home), a quality competitive brand (no middle man) as well as nutritional and behavioural advice. It's what makes our tried and tested formula a winner.Success Breeds Success
With a wealth of experience in the OSCAR network we are continually improving the system. One of our first ideas was to offer a Freephone Helpline to ensure that every OSCAR pet had a personal Nutritional Advisor to assist with the right diet - and that was only the beginning....AN OSCAR FRANCHISE OFFERS:
- 8 days comprehensive in-house training on all aspects of the OSCAR business system
- 5 days training with an OSCAR Trainer to include customer building in your purchased area
- Automatic registration to 'Outbound' telemarketing campaign covering your area
- Van (contract hire) ready to drive away including full colour livery with reflective branding, rear display racking and deposit paid
- Corporate clothing, OSCAR marquee, stationery, leaflets and catalogues
- Professional Microchipping Course including starter pack with scanner
- OSCAR Nutritional Advisor Qualification from Myerscough College
- PR launch with full support including a competition with a local publication
- Stock to get you started
For £14,995 + VAT (Greenfield Territory)*
*Resale businesses may differ. Consult Resale Prospectus for details.
Managed from the Head Office in Preston, Oscar is a full member of the British Franchise Association, The Pet Food Manufacturers’ Association and holder of the Investors in People award.
TRAINING
Training is divided into modules, starting at Head Office and followed by on-going support in the purchased area. Every new franchisee, as part of their training package, learns all aspects of nutrition - backed by an Oscar trainer, a team of experts in nutritional, behavioural and veterinary concerns.
FINANCE
Franchising is a partnership between the franchisor, the network of franchisees and the individual franchisee businesses that are totally dependent on each other for their success. It is advisable to only invest in a business that is affordable, leaving sufficient funds to manage on a day-today basis. Oscar works closely with national banks to support all franchising opportunities.An Oscar franchise is a cash business with a positive cash flow - credit card facilities to ensure immediate payment and low stock value with quick turnaround.
Running costs:
- Low working from home and a van, while managing a concentrated area.
- £8,000 to £12,000 + VAT total running costs per annum.
- £25,000 + VAT sales to break even, achievable in nine months.
- £60,000 + VAT sales to cover overheads and basic living costs.
- 25% to 30% net profit before tax on sales with an established business.
A unique brand in an exclusive territory
- Margins of up to 40% on sales including VAT = 67% mark up
- Purchasing power of a growing Franchise Network
- Working direct with the manufacturer - no middleman.
WHO’S IDEAL FOR OSCAR
You are in charge of your own destiny so you must be prepared to commit maximum time to starting your own business - ambition, self-motivation and enthusiasm are all part of the discipline.Believe in your product be a good listener and your confidence to approach new customers will reap rewards from people and their pets.
Anyone can apply – from bank managers, accountants, teachers and manual workers to farmers wishing to diversify. For those retiring from HM Forces to Police or IT workers – ideal for veterinary nurses or carers and many more. They have all become OSCAR franchisees.
Testimonies
I am no stranger to franchising. With over sixteen years experience in the industry, at management level, I know exactly what to expect from running my own business. The OSCAR franchise was never far from my sight having had regular contact with the team, over the years. Franchising offers the benefits of a tried and tested system and to find a franchisor with a high quality product and level of service was the attraction when Julie and I were ready for a fresh start. However, before making any final decisions it was a must to research every aspect of the opportunity. We want our business to provide funds to support our retirement, while giving us the pleasure to enjoy meeting lots of people with pets who will benefit from OSCAR food.
What Next?
- Ask for our New Beginnings Information pack
- Book a discovery meeting near you
PRESS RELEASE: Oscar and Great British Pets
Until you own a pet you will never know just how much that relationship can benefit your life. It eases difficult situations; it helps you to make new friends; it teaches you how to show affection; and most of all it offers great companionship.
In return you must be responsible for their health and welfare, giving back as much as they give you. ‘You are what you eat’ and that is the first step towards building that special bond. The National Pet Month message adds value to the Oscar pet food home delivery service and with over 90 Nutritional Advisors around the UK responsible pet ownership is strengthened by a shared opportunity.
OSCAR TAKES THE BRONZE
These awards were set out to acknowledge the high calibre of bfa members. The theme for this year was "Now and then, five years on" required its applicants to demonstrate just how their business has developed over the past five years.
Oscar’s well deserved recognition for outstanding achievements during this time will pay dividends. They have continually developed their business model to support their network of franchisees. They are committed to establish a strong partnership, ensuring they maximise growth, while building a sustainable and profitable businesses.
Fifteen years of dedication and commitment is one thing to boast but to achieve this prestigious award is a well-deserved additional placement for Oscar to celebrate. Richard Dancy, Oscar’s Sales Marketing Director, is over the moon. “We were extremely proud to become finalists but to be placed third confirms that all our changes and improvements impressed the panel enough to offer recognition of our progress. We can now showcase the efforts and success of everyone associated with Oscar.”
As for the management, staff and franchisees at Oscar – this accolade will maximise the future of their business in many ways.
Any new franchisee wishing to join Oscar can now do so with the confidence of knowing that they are looking at a franchisor with a reputable reputation.
Franchisee Of The Year 2008
Holding the bronze award for Franchisor of the Year, Oscar is preparing to see Neil and Lorraine Stapleton add their contribution to the Oscar 2008 success story. This year’s award, titled ‘Managing Change’, is looking for franchisees whose businesses have outperformed competitors and excelled in the process.
Neil and Lorraine have been regular Oscar achievers within the Oscar network, receiving such accolades as special merits, most improved franchisee, various pin awards, and area award for being the first franchisees to reach a six-figure turnover!
Neil and Lorraine started their Oscar business in 1998 with a positive plan and a great determination to make it work. Ten years on, dedication to their commitment has paid dividends over and over again. By operating as a team optimising their individual strengths, being prepared to work long hours and with help from family and their children in the business, Neil and Lorraine saw Oscar in Honiton, Devon grow rapidly.
“Thinking ahead, understanding our customers and determined hard work while positively managing change have made the difference to our success.”
Keeping abreast of changes within the pet food industry the pair concentrated on promoting the quality of their products while offering a superior service to their competitors. Educating their customers on what is best for their pet and increasing brand awareness by way of good news stories and competitions, through local media and radio, has helped them to rise above the competition.
“It couldn’t really have been much more of a change for us, although we knew it was a business that would suit our lifestyle and could make us money with the added bonus of spending more time with the family.”
This all adds up to coping with change, managing unforeseen circumstances in the economy and still running a successful business. The business has grown far beyond their initial expectations but it has been carefully planned so that Neil and Lorraine can now work fewer hours, have frequent holidays and lots more time for themselves and their children.
We at Oscar feel that Neil and Lorraine truly deserve this recognition and, with their performance over the last ten years, they are a credit to the concept of franchising!
Submit an enquiry today for full details and a free information pack.
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